I led the set & production design for Samsung's 2017 global campaign for the QLED Television series, produced by Porkchop in Los Angeles. As the Art Department Lead, I managed the design and execution for the campaign's visuals, which encompassed nine different sets. My role included supervising art direction, set design, prop styling, and all FF&E (furnishings and decor). This massive project included an intensive 60-day commercial photography stills campaign as well as the main video production. Working in close collaboration with Cheil and Samsung Korea, the campaign delivered striking visuals and compelling storytelling that effectively emphasized the QLED lineup's advanced technology and exceptional picture quality across international markets. Photographed by Collin Hughes.
